About Us

Seratran was founded on the belief that excellent transportation systems maximize their effectiveness and sustainability by optimizing four fundamental attributes.  Those attributes are:  

Safety: Safety forms the foundation of a trustworthy and sustainable transportation system, ensuring the well-being of passengers while minimizing impacts to the environment. Safety, both for system users and the environment, is paramount for gaining public confidence and acceptance.

Efficiency: Efficiency is crucial for optimizing resources, reducing delays, and promoting economic growth. An efficient transportation system enhances productivity and supports reliability by minimizing unexpected disruptions. Efficiency contributes to the overall effectiveness of the system.

Reliability: A reliable transportation system is critical for user satisfaction and effective trip planning. Reliability minimizes disruptions, adheres to schedules, and instills confidence in users. It is closely tied to safety and is a key factor in the overall success of a transportation network.

Accessibility: Accessibility is essential for creating an inclusive multimodal transportation system. It ensures that the system is available and usable by people of all abilities and economic conditions. A focus on accessibility contributes to equity, user-friendliness, and a broader reach within the community.

While these four attributes are particularly important, we also recognize that the success of a transportation system often lies in finding a balance among multiple attributes. Local considerations, such as infrastructure, population density, and environmental concerns, can influence the relative importance of these attributes in a specific context.

Jimmie Sitz is a graduate-level Transportation Engineer and a licensed Professional Engineer in Oklahoma, Texas, Missouri, Kansas and Arkansas. He is certified by the Institute of Transportation Engineers as a Professional Traffic Operations Engineer (PTOE) and Professional Traffic Planner (PTP). Since starting his Transportation Engineering career in 1990, he has led the project development process on over one-hundred roadway and bridge projects and completed more than fifty traffic site and corridor studies.  He served as the General Engineering Consultant (GEC) - South Area Manager on the I-69/Trans-Texas Corridor Study in Texas where he managed the efforts of four consulting engineering firms (Section Engineers) in completing over 400 miles of multimodal planning and conceptual design. He served as ODOT's (Oklahoma Department of Transportation) District Two Capital Improvement Program (CIP) Program Manager responsible for coordinating the project development process for the accelerated delivery of 14 roadway and bridge projects. His depth of public and private-sector transportation experience allows him to quickly identify effective solutions for his clients. He enjoys learning about innovative transportation systems and has prepared several conceptual plans for light-weight, modular personal rapid transit (PRT) systems.